LeadW/Data

Finally Master Your Marketing Data.

The LeadW/Data Accelerator gives you the courses, community, and coaching to go from confused to confident in your analytics.

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Our Story: From Frustration to Framework

LeadW/Data was born from a common problem: analytics tools are powerful, but they're built by engineers, for engineers. For years, our founder, Azmi Hayaza, worked in the trenches of digital marketing, managing multi-million dollar ad budgets and reporting to demanding stakeholders. He saw firsthand how brilliant marketers were forced to make gut-feel decisions because the data was too complex and untrustworthy.

He knew there had to be a better way. After a decade of refining processes, he developed the frameworks that now form the core of LeadW/Data. Our mission isn't just to teach you how to use a tool; it's to demystify data and empower you to lead with it.

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Our Mission

To empower every marketer and business owner with the data literacy to make confident, profitable decisions.

Our Vision

A world where data is a tool for clarity, not confusion, enabling anyone to achieve their business goals.

Designed For Growth-Focused Professionals

For Marketing Professionals

You're responsible for driving growth, but struggle to prove the impact of your efforts. You need to translate data into strategy, but feel stuck in the weeds.

  • Confidently report on ROI and justify your budget.
  • Advance your career with in-demand analytics skills.
  • Become the data expert on your team.

For Business Owners

You wear all the hats, and "analytics expert" isn't one of them. You're spending money on marketing but have no idea what's actually working.

  • Stop wasting money on marketing that doesn't deliver.
  • Make smart, data-backed decisions for your business.
  • Finally understand your customers and their journey.

There Are Two Ways To Approach Analytics...

The Old Way (The Struggle)

  • Wasting hours on confusing YouTube tutorials.
  • Feeling unsure if your tracking is even correct.
  • Making critical business decisions based on gut-feel.
  • Feeling overwhelmed by endless dashboards and reports.
  • Working in isolation with no one to ask for help.

The LeadW/Data Way (The Solution)

  • A clear, step-by-step curriculum to follow.
  • Expert feedback to ensure 100% data accuracy.
  • Making strategic moves with absolute confidence.
  • Knowing exactly what to look at and what it means.
  • A supportive community and expert coaching.

Master the Entire Marketing Analytics Stack

While Google Analytics 4 is our core focus, we cover the full ecosystem of modern tools, including emerging AI platforms to keep you ahead of the curve.

Google Analytics 4 Logo Google Analytics 4
Google Tag Manager Logo Google Tag Manager
Looker Studio Logo Looker Studio
Google Ads Logo Google Ads
AI Analytics Tools

The Accelerator Program

A high-level look at the complete ecosystem designed to ensure your success.

On-Demand Courses

Step-by-step video lessons, constantly updated for the latest in analytics.

Private Community

Connect with peers, get feedback, and network with other data-driven professionals.

Live Group Coaching

Join live Q&A calls to get your specific questions answered on the spot by experts.

Actionable Frameworks

Go beyond theory with proven, copy-paste models for measurement and reporting.

Expert-Led Support

Get unstuck fast with direct access to instructors and a supportive community.

Career Growth

Build in-demand skills, grow your confidence, and become the data leader on your team.

What Our Members Say

"Azmi didn't just set up our tracking, he taught us how to use it. Our team is more confident, and our marketing is more effective because of him."

Sarah L.
Marketing Director

"As a small business owner, I don't have time to become an analytics expert. This program gave me the exact frameworks I needed to understand what's working."

Mark C.
Founder, E-commerce Store

"The best investment I've made in my career this year. The community alone is worth the price. I've finally found my people."

Jessica T.
Digital Marketing Manager

"I used to dread reporting on marketing performance. Now I have the dashboards and the confidence to tell the story behind the numbers. It's a game-changer."

Ben R.
Growth Marketer

"Finally, a program that connects analytics to actual business results. We were able to identify and cut our wasteful ad spend by 30% in the first month."

Emily K.
Business Owner

"The live coaching calls are invaluable. Having direct access to an expert to troubleshoot our specific GTM and GA4 issues has saved us countless hours."

David P.
Analytics Specialist

"I went from being completely overwhelmed by GA4 to being the go-to data person on my team. The step-by-step curriculum made all the difference."

Maria G.
Marketing Coordinator

"If you're a marketer who feels like you're guessing, this program is the antidote. You'll learn how to make decisions with confidence and prove your worth."

Tom H.
PPC Specialist

Not Ready to Join? No Problem.

Start with our free 7-minute video training. It reveals the 3-step framework to go from GA4 confusion to data clarity. It's the perfect first step.

Limited-Time Pre-Launch Offer

Become a Founding Member

Join the LeadW/Data Accelerator today and lock in a lifetime discount that will never be offered again. Help shape the future of the community and get rewarded for it.

Azmi Hayaza

Meet Your Analytics Guide

"I created LeadW/Data because I was tired of seeing brilliant marketers make decisions based on gut-feel. My mission is to demystify analytics and empower you to find the story in your data. This isn't just about learning a tool; it's about building the confidence to lead."

Azmi Hayaza

Founder of LeadW/Data

Frequently Asked Questions

What exactly is a "founding member"?

A founding member is one of the first people to join the LeadW/Data Accelerator. You get a significant lifetime discount for being an early adopter and have a unique opportunity to provide feedback that will shape the future of the program and community.

What if I'm a complete beginner?

The Accelerator is designed for all levels. We start with the fundamentals and build from there. The on-demand courses allow you to learn at your own pace, and the community and coaching calls are there to support you no matter where you are on your analytics journey.

Can I cancel anytime?

Yes, absolutely. You can manage your subscription from your account dashboard and and cancel at any time. There are no long-term contracts or hidden fees.

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